The numerous fields of study enveloped by the Big Data umbrella will certainly change the Marketing and Consumer Driven world. With the ability for our machines to interact with us by understanding and computing tasks based on our language (NLP), predicting our emotional responses (Sentiment Analysis), offering us solutions and consumer goods based on the history of our actions or those of the general public, it is pretty easy to imagine the world in a decade. A world where companies maintain customer loyalty by providing quick reliable support requests, offering solutions you presumably are in the market for without having to search for anything, and controlling the public face of the company with a few clicks of the mouse.
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